{"id":5899,"date":"2018-03-22T08:12:24","date_gmt":"2018-03-22T13:12:24","guid":{"rendered":"http:\/\/service-conseil-cm.com\/?p=5899"},"modified":"2019-09-02T12:37:06","modified_gmt":"2019-09-02T17:37:06","slug":"gerer-les-insatisfactions-cest-payant","status":"publish","type":"post","link":"https:\/\/www.corinemarkey.com\/service\/blog\/gerer-les-insatisfactions-cest-payant\/","title":{"rendered":"G\u00e9rer les insatisfactions, c\u2019est payant !"},"content":{"rendered":"<div id=\"attachment_5903\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.corinemarkey.com\/service\/wp-content\/uploads\/2018\/03\/Gerer_satisfaction.jpg\"><img aria-describedby=\"caption-attachment-5903\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-5903 size-large\" src=\"https:\/\/www.corinemarkey.com\/service\/wp-content\/uploads\/2018\/03\/Gerer_satisfaction-1024x616.jpg\" alt=\"Exp\u00e9rience client, g\u00e9rer les insatisfactions, d\u00e9velopper le leadership, optimiser l'organisation\" width=\"1024\" height=\"616\" srcset=\"https:\/\/www.corinemarkey.com\/service\/wp-content\/uploads\/2018\/03\/Gerer_satisfaction-1024x616.jpg 1024w, https:\/\/www.corinemarkey.com\/service\/wp-content\/uploads\/2018\/03\/Gerer_satisfaction-300x180.jpg 300w, https:\/\/www.corinemarkey.com\/service\/wp-content\/uploads\/2018\/03\/Gerer_satisfaction-768x462.jpg 768w, https:\/\/www.corinemarkey.com\/service\/wp-content\/uploads\/2018\/03\/Gerer_satisfaction.jpg 1778w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-5903\" class=\"wp-caption-text\">G\u00e9rer les insatisfactions, c&#8217;est payant !<\/p><\/div>\n<h2>Seulement 4 % des clients insatisfaits le disent au prestataire de service. Comment g\u00e9rer les insatisfactions ? Est-ce payant ?<\/h2>\n<p>Si seulement 4% des insatisfaits le disent au prestataire de service, qu&#8217;en est-il des autres insatisfaits ?<\/p>\n<p>Les autres insatisfaits (96%) vont le dire \u00e0 :<\/p>\n<ol>\n<li>plus ou moins 13 personnes de leur entourage,<\/li>\n<li>leurs contacts sur les r\u00e9seaux sociaux (+\/- 250 contacts),<\/li>\n<li>ou encore se plaindre de fa\u00e7on anonyme sur des portails internet.<\/li>\n<\/ol>\n<p>En r\u00e9sultante de cet anonymat, des h\u00f4tels se trouvent bl\u00e2m\u00e9s sur des Trivago ou Booking sans pouvoir g\u00e9rer ces commentaires. Quand l&#8217;organisation ne peut r\u00e9troagir et que cela affecte sa notori\u00e9t\u00e9, c&#8217;est tr\u00e8s frustrant. Pour g\u00e9rer ces inconv\u00e9nients, ces plateformes internet ont mis en place des balises. En cons\u00e9quence, les commentaires extr\u00eamement n\u00e9gatifs et loins de la moyenne sont exclus des publications. En plus, l\u2019organisation prestataire de service peut maintenant aussi contacter le plaignant s&#8217;il s&#8217;est identifi\u00e9.<\/p>\n<h2>Faire conna\u00eetre son insatisfaction directement au prestataire de service demande du courage !<\/h2>\n<p>Un client se plaint <strong>directement<\/strong> au fournisseur ou au prestataire de service, parce qu&#8217;il a confiance qu\u2019on va pouvoir l\u2019accommoder. Sinon, il irait porter plainte au tribunal. Par contre, il est vrai que les d\u00e9lais en cour sont extr\u00eament longs et co\u00fbteux.<\/p>\n<p>Lorsque je vis une insatisfaction, je me fais un devoir de contacter l\u2019entreprise. Je m&#8217;abstient de diffuser mon exp\u00e9rience malheureuse sur internet. Et cela demande du courage.<\/p>\n<p>Voici les questions que se pose une personne avant de formuler une plainte :<\/p>\n<ul>\n<li>Ma plainte sera prise au s\u00e9rieux ?<\/li>\n<li>La personne qui m&#8217;accueillera fera-t-elle preuve de respect et d&#8217;empathie ?<\/li>\n<li>Et apr\u00e8s cette d\u00e9marche y-a-t-il une possibilit\u00e9 que je sois satisfaite finalement ?<\/li>\n<\/ul>\n<h3>Exemple de source d&#8217;insatisfaction : L&#8217;appareil est devenu d\u00e9suet<\/h3>\n<p>Par exemple, j\u2019ai exp\u00e9riment\u00e9 r\u00e9cemment le d\u00e9sagr\u00e9ment que mon t\u00e9l\u00e9phone cellulaire \u00e9tait devenu non fiable. Cette perte de fiabilit\u00e9 faisait suite \u00e0 une mise \u00e0 jour impos\u00e9e par le fabriquant. Apr\u00e8s investigation, je n&#8217;avais pas le choix. Pas le choix de remplacer la batterie. Je me suis donc plainte d\u2019avoir \u00e9t\u00e9 mise devant le fait accompli. Le fait que je doive payer cette nouvelle batterie g\u00e9n\u00e9rait une perte de cr\u00e9dibilit\u00e9 et de confiance. Ce fut un parcours p\u00e9nible, j&#8217;ai d\u00fb me pr\u00e9senter deux fois chez le d\u00e9taillant. Pour finir, j&#8217;ai eu la faveur de ne pas devoir payer la fameuse batterie. En \u00e9change de cette action gracieuse je n\u2019ai plus envie de me plaindre du fabricant. En cons\u00e9quence, une confiance prudente a fait place \u00e0 la m\u00e9fiance.<\/p>\n<p>Cette m\u00eame logique s&#8217;applique aux versions de logiciel qui ne sont plus maintenues. Quand le client vit le sentiment d&#8217;\u00eatre pris en otage, une perte de confiance se produit.<\/p>\n<h2>Autres sources d&#8217;insatisfaction : Les retards et les co\u00fbts suppl\u00e9mentaires.<\/h2>\n<p>Au sein de l&#8217;organisation, une r\u00e9flexion sur la pr\u00e9vention des d\u00e9sagr\u00e9ments des clients devrait g\u00e9n\u00e9rer des changements de fa\u00e7ons de faire. \u00c0 moins que ce soit vraiment une situation exceptionnelle et impr\u00e9visible, voici deux exemples de strat\u00e9gies gagnantes :<\/p>\n<ol>\n<li>Annoncer un d\u00e9lai plus long et surprendre favorablement le client si on livre plus vite,<\/li>\n<li>Am\u00e9liorer le diagnostic avant de fixer le prix et \u00e9viter des surco\u00fbts.<\/li>\n<\/ol>\n<h2>Savoir g\u00e9rer les plaintes des clients inspire confiance \u00e0 nouveau. En cons\u00e9quence, les entreprises qui g\u00e8rent bien les insatisfactions sont plus rentables et plus p\u00e9rennes.<\/h2>\n<p>Et en voici la preuve : le <a href=\"https:\/\/go.forrester.com\/\">Goupe Forrester<\/a> affirme que les entreprises qui g\u00e9n\u00e8rent une exp\u00e9rience client satisfaisante sont 3.8 fois plus rentables que celles qui n&#8217;y pr\u00eatent pas attention. La cha\u00eene Fairmont y est cit\u00e9e comme un mod\u00e8le !<\/p>\n<p>Formez votre personnel \u00e0 la gestion des insatisfactions et des plaintes ! C&#8217;est une n\u00e9cessit\u00e9 !<\/p>\n<h3>Voici le lien vers nos services relatifs \u00e0 la <a href=\"https:\/\/www.corinemarkey.com\/service\/vente-marketing-et-service-a-la-clientele\/\">relation client<\/a>.<\/h3>\n<h3>Je vous invite \u00e0 vous inscrire \u00e0\u00a0<a href=\"http:\/\/eepurl.com\/besXSD\">mon infolettre mensuelle du SPLING en affaires.<\/a> Voici le lien vers <a href=\"https:\/\/www.corinemarkey.com\/service\/blog-spling\/\">mes autres articles de blog<\/a>\u00a0 dans lesquels je partage d\u2019autres trucs et observations pour d\u00e9velopper le leadership et optimiser l&#8217;organisation !<\/h3>\n<p>Corine Markey : Coach Professionnelle Certifi\u00e9e, formatrice agr\u00e9\u00e9e et conf\u00e9renci\u00e8re.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seulement 4 % des clients insatisfaits le disent au prestataire de service. Comment g\u00e9rer les insatisfactions ? Est-ce payant ? Si seulement 4% des insatisfaits le disent au prestataire de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[148,172,180,187,206,337,253,259],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>G\u00e9rer les insatisfactions, c\u2019est payant ! - Service Conseil CM<\/title>\n<meta name=\"description\" content=\"Seulement 4 % des clients insatisfaits le disent au prestataire de service. 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