{"id":5644,"date":"2016-10-10T19:26:25","date_gmt":"2016-10-11T00:26:25","guid":{"rendered":"http:\/\/service-conseil-cm.com\/?p=5644"},"modified":"2019-08-29T15:10:06","modified_gmt":"2019-08-29T20:10:06","slug":"quel-biscuit-offrez-vous-a-vos-clients","status":"publish","type":"post","link":"https:\/\/www.corinemarkey.com\/service\/blog\/quel-biscuit-offrez-vous-a-vos-clients\/","title":{"rendered":"Mod\u00e8le de Kano : Quel biscuit offrez-vous \u00e0 vos clients ?"},"content":{"rendered":"

\"kano,<\/a><\/p>\n

Durant les derni\u00e8res vacances d\u2019\u00e9t\u00e9, je suis all\u00e9e \u00e0 l\u2019h\u00f4tel avec ma fille. Le fait que le r\u00e9ceptionniste trouve notre r\u00e9servation nous a rassur\u00e9es. Lorsque les d\u00e9tails d\u2019enregistrement furent r\u00e9gl\u00e9s, nous avons re\u00e7u dans un sachet de papier un biscuit aux p\u00e9pites de chocolat ti\u00e8de et fumant. Inutile de vous dire que cela a parfum\u00e9 l\u2019ascenseur et notre chambre \u00e0 notre arriv\u00e9e. Ce biscuit ti\u00e8de et savoureux repr\u00e9sente un \u00e9l\u00e9ment attractif dans le mod\u00e8le de Kano.<\/p>\n

Durant la formation que j\u2019ai suivie pour ma certification 6 sigma Black Belt, nous avons abord\u00e9 ce mod\u00e8le. Les \u00e9l\u00e9ments basiques seraient dans mon exemple d\u2019h\u00f4tel le fait d\u2019avoir un lit et la climatisation. Les \u00e9l\u00e9ments de performance sont repr\u00e9sent\u00e9s par le fait d\u2019avoir\u00a0une connexion\u00a0WIFI et une cafeti\u00e8re dans la chambre.<\/p>\n

Le mod\u00e8le de Kano s\u2019int\u00e9resse \u00e0 la perception des clients. Comme la perception des clients change dans le temps, ce mod\u00e8le devrait \u00eatre mis-\u00e0-jour selon le rythme des nouveaut\u00e9s du secteur \u00e9conomique dans lequel vous \u00eates.<\/p>\n

Si j\u2019applique ce mod\u00e8le \u00e0 un service de r\u00e9daction, les \u00e9l\u00e9ments basiques seraient de ne pas avoir de fautes d\u2019orthographe dans le texte final. Les \u00e9l\u00e9ments de performance concernent le style de r\u00e9daction. Les \u00e9l\u00e9ments attractifs seraient par exemple des conseils.<\/p>\n

Qu\u2019est-ce qui dans votre offre constitue les \u00e9l\u00e9ments basiques, de performance et attractifs ? Vous pouvez y r\u00e9fl\u00e9chir et aussi le demander \u00e0 vos clients !<\/p>\n

J’ai d\u00e9couvert quelques outils int\u00e9ressants pour \u00e9couter la voix du client avant de foncer en offrant un nouveau produit\/service, contactez-moi pour en savoir plus !<\/p>\n

Je vous invite \u00e0 vous inscrire \u00e0\u00a0mon infolettre mensuelle du SPLING en affaires.<\/a> Voici le lien vers mes autres articles de blog<\/a>\u00a0 dans lesquels je partage d\u2019autres trucs et observations pour d\u00e9velopper le leadership et optimiser l’organisation !<\/h3>\n

Corine Markey : Coach Professionnelle Certifi\u00e9e, formatrice agr\u00e9\u00e9e et conf\u00e9renci\u00e8re.<\/p>\n","protected":false},"excerpt":{"rendered":"

Durant les derni\u00e8res vacances d\u2019\u00e9t\u00e9, je suis all\u00e9e \u00e0 l\u2019h\u00f4tel avec ma fille. Le fait que le r\u00e9ceptionniste trouve notre r\u00e9servation nous a rassur\u00e9es. Lorsque les d\u00e9tails d\u2019enregistrement furent r\u00e9gl\u00e9s, […]<\/p>\n","protected":false},"author":1,"featured_media":5645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[110,111,112,180,337,212,255],"yoast_head":"\nMod\u00e8le de Kano : Quel biscuit offrez-vous \u00e0 vos clients ? - Service Conseil CM<\/title>\n<meta name=\"description\" content=\"Lors de notre arriv\u00e9e \u00e0 l'h\u00f4tel, on nous remit un biscuit ti\u00e8de au chocolat. 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