{"id":5103,"date":"2015-11-30T11:47:47","date_gmt":"2015-11-30T16:47:47","guid":{"rendered":"http:\/\/service-conseil-cm.com\/?p=5103"},"modified":"2019-12-31T17:00:25","modified_gmt":"2019-12-31T22:00:25","slug":"des-4-p-vers-les-4-c","status":"publish","type":"post","link":"https:\/\/www.corinemarkey.com\/service\/blog\/des-4-p-vers-les-4-c\/","title":{"rendered":"Des 4 P vers les 4 C !"},"content":{"rendered":"

Depuis plus de 20 ans on entend parler du marketing mix avec ses 4 P (Produit, Promotion, Place et Prix). Je me souviens du cours d\u2019universit\u00e9 qui pr\u00e9sentait les ingr\u00e9dients de cette recette. Elle est toujours valable, cependant elle est moins appropri\u00e9e si on se met dans les souliers du client. En effet, les 4 P deviennent alors les 4 C. Comme le pouvoir est de plus en plus dans les doigts du client qui magazine et ach\u00e8te de mani\u00e8re digitale, il devient primordial de faire l\u2019exercice suivant :<\/p>\n

    \n
  1. Produit devient Client (on se concentre sur les segments de client\u00e8le, \u2026),<\/li>\n
  2. Publicit\u00e9 et Promotion deviennent Communication (clavardage, blog, \u2026),<\/li>\n
  3. Place devient Commodit\u00e9 pour la facilit\u00e9 de proc\u00e9der et d\u2019utiliser (parcours client),<\/li>\n
  4. Prix devient Co\u00fbt en int\u00e9grant l\u2019exp\u00e9rience globale du client (par exemple aller skier = l\u2019abonnement de ski + les repas + l\u2019h\u00e9bergement + le d\u00e9placement).<\/li>\n<\/ol>\n

    Un bon exercice \u00e0 faire en cette fin d\u2019ann\u00e9e ! Qu\u2019en pensez-vous ?<\/p>\n

    Je vous invite \u00e0 vous inscrire \u00e0\u00a0mon infolettre mensuelle du SPLING en affaires.<\/a>\u00a0Voici le lien vers\u00a0mes autres articles de blog<\/a>\u00a0 dans lesquels je partage d\u2019autres trucs et observations pour d\u00e9velopper le leadership et optimiser l\u2019organisation !<\/h3>\n

    Corine Markey : Coach Professionnelle Certifi\u00e9e, formatrice agr\u00e9\u00e9e et conf\u00e9renci\u00e8re.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Depuis plus de 20 ans on entend parler du marketing mix avec ses 4 P (Produit, Promotion, Place et Prix). Je me souviens du cours d\u2019universit\u00e9 qui pr\u00e9sentait les ingr\u00e9dients […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[12,13,126,185],"yoast_head":"\nDes 4 P vers les 4 C ! - Service Conseil CM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corinemarkey.com\/service\/blog\/des-4-p-vers-les-4-c\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des 4 P vers les 4 C ! - Service Conseil CM\" \/>\n<meta property=\"og:description\" content=\"Depuis plus de 20 ans on entend parler du marketing mix avec ses 4 P (Produit, Promotion, Place et Prix). 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