{"id":4975,"date":"2014-12-10T11:43:15","date_gmt":"2014-12-10T16:43:15","guid":{"rendered":"http:\/\/service-conseil-cm.com\/?p=4975"},"modified":"2019-09-02T09:48:49","modified_gmt":"2019-09-02T14:48:49","slug":"vendre-dans-un-contexte-exigeant","status":"publish","type":"post","link":"https:\/\/www.corinemarkey.com\/service\/blog\/vendre-dans-un-contexte-exigeant\/","title":{"rendered":"Vendre dans un contexte exigeant !"},"content":{"rendered":"
\"vendre

Vendre un service sp\u00e9cialis\u00e9 dans un contexte exigeant<\/p><\/div>\n

Ce dimanche apr\u00e8s-midi 15h, je me prom\u00e8ne dans un centre d\u2019achats et je vois un magnifique kiosque d\u2019une maison de soins personnalis\u00e9s r\u00e9put\u00e9e.\u00a0 En cons\u00e9quence, j\u2019ai l\u2019id\u00e9e d\u2019offrir un certificat cadeau \u00e0 une personne qui m\u2019est ch\u00e8re.<\/p>\n

Raret\u00e9 des ressources sp\u00e9cialis\u00e9es pour vendre et besoin d’\u00eatre inform\u00e9 des clients : vendre dans un contexte exigeant.<\/h3>\n

Alors, je fais la file patiemment et j\u2019observe les interactions des deux repr\u00e9sentantes l\u2019entreprise avec les autres clients\/prospects. Quelle surprise quand je per\u00e7ois de l\u2019impatience et de l\u2019agacement chez les clients.<\/p>\n

Enfin, vient mon tour ! Lorsque je demande de l\u2019information sur le service que je souhaite offrir, la repr\u00e9sentante de l’entreprise est compl\u00e8tement perdue. Voici qu’elle me tend son document plastifi\u00e9 avec les tarifs. Je constate alors qu\u2019elle ne connait ni les services, ni les prix. Elle demande ensuite l\u2019attention de sa coll\u00e8gue qui est d\u00e9bord\u00e9e \u00e0 sa caisse enregistreuse. Cette derni\u00e8re ne r\u00e9pond pas mieux \u00e0 ma question.<\/p>\n

\u00c0 ce moment-l\u00e0, je perds confiance.<\/h3>\n

Je perds confiance que cet \u00e9tablissement donnera un bon service \u00e0 la personne \u00e0 qui je souhaite faire ce cadeau. La repr\u00e9sentante m\u2019informe qu\u2019elle a commenc\u00e9 \u00e0 travailler le matin m\u00eame, sans formation pr\u00e9alable\u2026<\/p>\n

Une personne insatisfaite le dit \u00e0 au moins 13 personnes dans son r\u00e9seau traditionnel, cela va jusqu\u2019\u00e0 300 personnes si elle se plaint sur son r\u00e9seau social.<\/h3>\n

Propri\u00e9taires d\u2019entreprises, si vous investissez dans un kiosque en cette p\u00e9riode achaland\u00e9e, investissez aussi dans la formation du personnel de vente. Plus il s\u2019agit d\u2019un produit\/service \u00e0 haute valeur ajout\u00e9e, plus le client est exigeant sur les comp\u00e9tences du vendeur. Lorsqu\u2019on vend des forfaits \u00e0 295.00 $, au minimum une demi-journ\u00e9e de formation sur vos services ce ne devrait pas \u00eatre si co\u00fbteux !<\/p>\n

Je comprends que vous vendez dans un contexte exigeant.<\/h3>\n

Pour plus d\u2019informations contactez-moi !<\/p>\n

Je vous invite \u00e0 vous inscrire \u00e0\u00a0mon infolettre mensuelle du SPLING en affaires.<\/a> Voici le lien vers mes autres articles de blog<\/a>\u00a0 dans lesquels je partage d\u2019autres trucs et observations pour d\u00e9velopper le leadership et optimiser l’organisation !<\/h3>\n

Corine Markey : Coach Professionnelle Certifi\u00e9e, formatrice agr\u00e9\u00e9e et conf\u00e9renci\u00e8re.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ce dimanche apr\u00e8s-midi 15h, je me prom\u00e8ne dans un centre d\u2019achats et je vois un magnifique kiosque d\u2019une maison de soins personnalis\u00e9s r\u00e9put\u00e9e.\u00a0 En cons\u00e9quence, j\u2019ai l\u2019id\u00e9e d\u2019offrir un certificat […]<\/p>\n","protected":false},"author":1,"featured_media":6366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[84,140,180,337,259,288],"yoast_head":"\nVendre dans un contexte exigeant ! - Service Conseil CM<\/title>\n<meta name=\"description\" content=\"Avec la raret\u00e9 des ressources sp\u00e9cialis\u00e9es pour vendre et le besoin d'\u00eatre inform\u00e9 des clients : les entreprises doivent vendre dans un contexte exigeant\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corinemarkey.com\/service\/blog\/vendre-dans-un-contexte-exigeant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vendre dans un contexte exigeant ! 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