{"id":4942,"date":"2014-09-19T11:32:32","date_gmt":"2014-09-19T16:32:32","guid":{"rendered":"http:\/\/service-conseil-cm.com\/?p=4942"},"modified":"2019-08-29T15:25:31","modified_gmt":"2019-08-29T20:25:31","slug":"vendre-du-vent","status":"publish","type":"post","link":"https:\/\/www.corinemarkey.com\/service\/blog\/vendre-du-vent\/","title":{"rendered":"Vendre du vent !"},"content":{"rendered":"
\"Se

Toute vente commence par inspirer confiance<\/p><\/div>\n

Il y a quelques mois, suite \u00e0 ma conf\u00e9rence \u00ab\u00a0Se vendre c\u2019est l\u2019fun !<\/a>\u00a0\u00bb, une participante m\u2019interpelle en me disant\u00a0: \u00ab\u00a0\u00e7a marche pas pour moi tes trucs ! Moi, je vends du vent !\u00a0\u00bb.<\/h2>\n

\u00c9videmment, j\u2019\u00e9tais curieuse d\u2019en savoir plus. J\u2019ai compris qu\u2019elle vendait des contrats d\u2019assurance qui sont en effet moins tangibles qu\u2019une auto ou un produit physique.<\/p>\n

J\u2019avais d\u00e9j\u00e0 entendu de la bouche de Jacques Desbois, PDG de l\u2019H\u00f4tel de Glace qu\u2019il vendait du WAW !<\/h2>\n

Du WAW, une exp\u00e9rience en dehors du commun, comme lorsqu\u2019on va \u00e0 Disney et qui laisse une forte emprunte \u00e9motionnelle pour laquelle on est pr\u00eat \u00e0 payer un certain prix. Un prix qui est d\u00e9fini selon la valeur estim\u00e9e du WAW.<\/p>\n

J\u2019\u00e9tais un peu plus perplexe sur la valeur du vent. Combien vendre du vent ?<\/h2>\n

J\u2019ai aussi pens\u00e9 aux psychologues et aux coachs professionnels qui vendent leur temps contre de l\u2019argent. Les clients satisfaits ne m\u2019ont jamais dit que c\u2019\u00e9tait du vent ! Au contraire l\u2019accroissement de l\u2019autonomie est un b\u00e9n\u00e9fice tr\u00e8s concret !<\/p>\n

Je me suis alors souvenu que dans une \u00e9tape pr\u00e9c\u00e9dente de ma carri\u00e8re, en finances, j\u2019avais vendu l\u2019id\u00e9e de couvrir le risque de change pour prot\u00e9ger la marge b\u00e9n\u00e9ficiaire de l\u2019entreprise qui m\u2019employait alors. Le prix de cette couverture \u00e9tait une sorte de police d\u2019assurance. Le conseil d\u2019administration avait vot\u00e9 pour ma recommandation, le revenu et les emplois en ont \u00e9t\u00e9 prot\u00e9g\u00e9s.<\/p>\n

Puis je me suis dit que si j\u2019accepte de payer une assurance incendie pour prot\u00e9ger ma maison, c\u2019est parce que je per\u00e7ois que ce risque est r\u00e9el, m\u00eame si il est relativement peu probable.<\/p>\n

Si vous ressentez que vous vendez du vent, demandez-vous quel besoin vous couvrez ?<\/h2>\n

N’h\u00e9sitez pas \u00e0 me poser des questions pour atteindre vos d\u00e9fis de vente<\/a> ?<\/h2>\n

Je vous invite \u00e0 vous inscrire \u00e0\u00a0mon infolettre mensuelle du SPLING en affaires.<\/a> Voici le lien vers mes autres articles de blog<\/a>\u00a0 dans lesquels je partage d\u2019autres trucs et observations pour d\u00e9velopper le leadership et optimiser l’organisation !<\/h3>\n

Corine Markey : Coach Professionnelle Certifi\u00e9e, formatrice agr\u00e9\u00e9e et conf\u00e9renci\u00e8re.<\/p>\n","protected":false},"excerpt":{"rendered":"

Il y a quelques mois, suite \u00e0 ma conf\u00e9rence \u00ab\u00a0Se vendre c\u2019est l\u2019fun !\u00a0\u00bb, une participante m\u2019interpelle en me disant\u00a0: \u00ab\u00a0\u00e7a marche pas pour moi tes trucs ! Moi, je […]<\/p>\n","protected":false},"author":1,"featured_media":4944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[43,180,337,281,282,284,285,287],"yoast_head":"\nVendre du vent ! - Service Conseil CM<\/title>\n<meta name=\"description\" content=\"Il y a quelques mois, suite \u00e0 ma conf\u00e9rence \u00ab\u00a0Se vendre c\u2019est l\u2019fun !\u00a0\u00bb, une participante m\u2019interpelle en me disant\u00a0: \u00ab\u00a0Moi, je vends du vent !\u00a0\u00bb\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corinemarkey.com\/service\/blog\/vendre-du-vent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vendre du vent ! - Service Conseil CM\" \/>\n<meta property=\"og:description\" content=\"Il y a quelques mois, suite \u00e0 ma conf\u00e9rence \u00ab\u00a0Se vendre c\u2019est l\u2019fun !\u00a0\u00bb, une participante m\u2019interpelle en me disant\u00a0: \u00ab\u00a0Moi, je vends du vent !\u00a0\u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corinemarkey.com\/service\/blog\/vendre-du-vent\/\" \/>\n<meta property=\"og:site_name\" content=\"Service Conseil CM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ServiceConseilCM\/\" \/>\n<meta property=\"article:author\" content=\"service-conseil-cm\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-19T16:32:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-29T20:25:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corinemarkey.com\/service\/wp-content\/uploads\/2014\/09\/attitude-gagnante.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"178\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corinemarkey.com\/service\/blog\/vendre-du-vent\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corinemarkey.com\/service\/blog\/vendre-du-vent\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.corinemarkey.com\/service\/#\/schema\/person\/b31503e50a819b420827dbd2cce03ef2\"},\"headline\":\"Vendre du vent !\",\"datePublished\":\"2014-09-19T16:32:32+00:00\",\"dateModified\":\"2019-08-29T20:25:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corinemarkey.com\/service\/blog\/vendre-du-vent\/\"},\"wordCount\":406,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.corinemarkey.com\/service\/#organization\"},\"keywords\":[\"b\u00e9n\u00e9fices de mon service\",\"leadership\",\"Optimiser\",\"Vendre\",\"vendre de l'assurance\",\"vendre du vent\",\"vendre son temps\",\"Vendre un service\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corinemarkey.com\/service\/blog\/vendre-du-vent\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corinemarkey.com\/service\/blog\/vendre-du-vent\/\",\"url\":\"https:\/\/www.corinemarkey.com\/service\/blog\/vendre-du-vent\/\",\"name\":\"Vendre du vent ! 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